The newest digital content growth guide
by SaaS marketing leader, Devin Reed
Use content to grow your audience, brand and pipeline
Start creating content that pierces through the noise, generates a massive following, and motivates prospects to buy from you right now.
This digital playbook — packed with tips, techniques, and examples — reveals the exact strategies and step-by-step processes for converting attention into audience growth and sales.
and got 3 sales calls booked from it in the first 20 mins and a ton of free newsletter subs. Thank you 🙏”
Jordan Vickery
Co-founder & Marketing Director, Troika
Thousands of people use my frameworks and tips to accelerate their growth
Dan Moran
Head of Content, OneShot.ai
Danilo Vuk Capric
Sr Account Executive, Databricks
Patrik Longauer
Content Manager, Heylink
Aviva Spotts
Client Marketing Manager, Atera
Amanda Smith
Strategic Lead and Producer, Share Your Genius
Stephen Pope
Founder, Instinct Animation
Phillip Clukies
Solutions Architect, CadActive Technologies
Justin Welsh
Founder, Justin Welsh
Mallorie Raymond-Maranda
VP Sales, WorkRamp
Clare Dobson
VP Marketing, Abstrakt
Chris Merrill
CRO, Sell Better
Peyton Walbeck
Head of Marketing, Nectar
Fara Rosenzweig
Head of Content, WorkRamp
Mike Malloy
Adjunct Professor, Georgetown University
Eddie Shleyner
Founder, VeryGoodCopy.com
Tommy McNulty
Founder & VP Sales
Adam O’Brien
Director of Product & Growth Marketing, GoodUnited
Santosh Sharan
COO, Retention.com
Chris Dankowski
Revenue Strategist, Salesloft
Jakub Zajicek
CEO, Speak on Podcasts
Ron Latz
VP Sales & Customer Success, Mockingbird Marketing
Launch, Grow, and Scale Your Content Faster Than You Ever Thought Possible
Warning: This is NOT your typical “marketing book” that takes forever to read and never makes a dent in your right-now goals.
This digital playbook has 30 mini chapters carefully written to be easily read, understood, and applied that day — so you see results in hours not weeks.
Here’s a small taste of what’s inside Content That Converts:
Tactics for creating fascinating content that seizes attention and pulls buyers toward you like an industrial magnet
- My 3-part formula for producing highly-engaging content every single time for any channel or audience. Page 15.
- How to create irresistible examples that sell for you — instead of “hard selling” or “pitching slapping.” Page 29.
- The “three C’s” for calls to action that convert like crazy. Page 37.
- Two formulas for writing irresistible titles that readers can’t help but click. Page 41.
- Three ways to stand out, grab attention and keep it — without using gimmicks. Page 53.
Plus much more…
Email writing tips that get you more opens, clicks, and conversions than Amazon’s Black Friday deals
- Two expert techniques for writing un-ignorable subject lines. Page 59.
- 25 “mystery” subject lines you can steal to immediately increase your open rates. Page 61.
- Seven LinkedIn Inmail dos and don’ts that turn cold outbound into warm meetings. Page 78.
- 11 Messaging "triggers" that spark conversations, book more meetings, and build qualified pipeline. Page 82.
- The same 10 email A/B test I used to boost open rates and clicks multiple times. Page 85.
Plus much more…
Surefire ways to go viral on LinkedIn, explode your follower count, and convert readers into customers
- 10 tips for writing viral LinkedIn posts Page 92.
- Why you should NEVER let your employer own your LinkedIn profile. Page 109.
- A proven LinkedIn post template for boosting engagement and sparking inbound meetings. Page 113.
- A timeless content play that attracts followers while building trust and credibility. Page 116.
- How to publish a content series that grows audience and produces evergreen assets. Page 124.
Plus much more…
Plus BONUS chapters that cover mindset and mental models
that will keep you motivated on your content journey
- The four best advice I ever got while onboarding a new marketing job. Page 135.
- How to “rewire” your brain to have more positive self-talk. Page 137.
- The #1 most important part of your content strategy — that even the most veteran marketers forget. Page 139.
- My 3-part “consistency” framework to scale your results. Page 141.
This playbook is ONLY for you if…
- You want to be a better and faster writer
- You are eager to become more creative
- You want to use content to grow or scale your business
- You want tactics you can use now and immediately see results
- You want to build a respected brand, personal or company, with engaging content
- You’re a marketer, entrepreneur, seller, or freelancer and want to accelerate your results and career
But if you said no to every bullet, then definitely do NOT buy.
But if you found yourself nodding to the list above…
BONUS: Get 5 “Quick Start” LinkedIn Templates
Immediately after checkout, you’ll also receive my new LinkedIn Growth Guide, which includes the exact post templates I used to grow my LinkedIn audience to 74,000+.
Yo! I’m Devin.
I’m a SaaS content marketing leader, advisor, the Founder of The Reeder — my weekly newsletter and side hustle, and now the author of Content That Converts. Inside I reveal many of the strategies and tactics I used to...
- Grow Gong’s acclaimed brand and content strategy from $20M to $220M ARR, fueling its multi-billion-dollar valuation
- Solidify my reputation as B2B tech’s leading content strategist
- Blast my side hustle, The Reeder, into a six-figure business with five revenue streams, 100% inbound
- Become a sought-after advisor and thought partner to some of the world’s fastest-growing and most intriguing companies (Notion, AudiencePlus, Wiz, and more)
- Produce multiple courses, guides, and templates that have helped thousands of B2B professionals
But I wrote this digital playbook for ONE reason:
Creating “content that converts” will forever change your career, earning potential, and self-confidence.
I know because I’ve experienced this myself.
Now I’m sharing many of my “secrets” so you can grow your content, brand, and revenue. Simply by turning your ideas into content your audience LOVES to read.
FAQs
Marketers, entrepreneurs, sellers, and creators who want to use content to get attention, grow your audience, and drive sales.
Every word is designed to teach you how to use content to grow your results, career, and bank account. There are timeless content marketing principles, LinkedIn-specific lessons, plus email tactics that reveal:
- How to earn (and keep) attention online
- How to turn ideas into highly engaging content
- How to use content to build a loyal audience
You should only buy if you’re serious about investing in yourself.
Typically the only way to get this level of detail would be to hire me full time or as an advisor. That’s why I say this playbook is easily worth thousands. Probably more. But I’m pricing it MUCH less than that because my goal is to HELP people.
That’s why I’m pricing this playbook at a (very) modest $149.
My name is Devin Reed. I'm a 2x Head of Content (Gong, Clari), SaaS advisor, Founder of The Reeder, and a newsletter writer. I’ve grown my LinkedIn audience from 0 to 74,000+ and used content to generate millions in revenue for B2B companies.
Yep. If you read the playbook and don’t love it for any reason, I will issue you a prompt 100% refund.